When & Wear
Our research uncovered that the ideal market for a boutique of this caliber were professional women ages 27 – 45, who were likely to invest in the quality clothing that would be curated and sold. We found that this audience most valued, high quality and convenience, for their busy schedules versus younger women who were less likely to afford the clothing and would typically opt for more affordable brands like Forever 21.
Business Card and Post Card Design
We created a chic business card, yet bold in color. This approach kept with the feminine and powerful characteristics of the brand.
The brochure design had the look and feel of a postcard, as a play on the When and Wear of the boutique name. The imagery was vibrant and fun, yet clean and professional.