Goldyn Applle TM is a special project that came to us as a then 11 year old girl’s dream to use fashion to inspire other young adults. Her vision was to create an enterprise, that comprised of inspirational graphic tees, an active wear line, and future subsidiaries.
The client sought our expertise to create a brand identity and platform for both Goldyn Applle TM and its subsidiary that would offer active wear.
The client initially approached us with a pre-designed logo that appealed to a younger audience, eliminated the male market and somewhat pigeon holed the growth potential of the brand. We expressed the need for a logo that aligned with a brand created for growth.
APPROACH AND TIME
The client’s initial desire was to create and launch the umbrella brand Goldyn Applle TM and its subsidiary simultaneously. We expressed concern with that approach and suggested a more methodical approach that would take more time, however would solidify a more sound foundation for growing the brand.
EXPERIENCE VS. PRODUCT
As the umbrella company, Goldyn Applle TM would offer inspirational Tee’s via an online store. In our efforts to transform Goldyn Applle TM into a Passion Brand, we suggested the brand as an interactive clothing line, creating an experience and movement.
Narrative/Story – Copyrighting
Every child wants to be part of something bigger than themselves. Goldyn Applle TM represents the opportunity to be part of something bigger…
Goldyn Applle TM recognizes that in every young girl and boy, there is an individual, unique seed that grows exponentially and infinitely when passion and purpose are pursued and fulfilled, producing [yielding] many, many beautiful fruits of all colors, shapes and sizes.
The question isn’t how many seeds are in an apple, rather how many applles are in a seed.
Goldyn Applle TM is an ongoing initiative for ATC Int’l, as we are in the process of further developing the extension of the brand. We maintain an ongoing relationship with Vixen Company as their Brand Partner and Strategist.
Stay tuned for more developments!